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Beauty Industry

Interactive Cosmetics Line Makes Waves

The scented cosmetics range for teens will be highlighted at HBA.

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By: Jamie Matusow

Editor-in-Chief

The EyeDoll Chatter scented organic makeup kits for teens will be featured at the Splash Pavilion of the HBA Global Expo from June 19–21, 2012 in New York City. The SPLASH Pavilion is a curated area on the exhibit floor that features products that have been juried by a panel of retailers, beauty bloggers, brand experts and entrepreneurs. With EyeDoll Chatter’s “Shimmer & Share,” teen and tween buyers select shimmery and scented mineral-based, organic eye shadows, blushes, and lip glosses and share their custom combinations with friends by using EyeDoll Chatter’s iPhone app via Facebook, Twitter, or MMS. Available kits include eye shadow, blush and lip gloss combinations, each kit contains three scents and three vibrant colors, and sell for $25 to $30.

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